The Champion is a keychain of a monkey riding a board. The board has a battery in it and made the board light up. This feature worked when I first took him out of the package (there was a battery-saving spacer to remove). 24 hours later he no longer worked. 24 hours after that he partially lit up. 24 hours after that he worked no more, which is the state he remains in today. His board says e-Bape, which I have yet to figure out what exactly that is, but they make some other monkey-themed toys.