Bill Body is the title character of a Swiss comic that is subtitled "Der Schrecken Des Sports," which translates to "The Horror of Sports." The comic is in German although there are some cartoons on youtube in Portuguese. Both comic and cartoon seem to revolve around Bill's misadventures in various sports. I'm not quite certain if Bill is some species of anthropomorphic animal or of indiscriminate cartoon origin. This figure was originally a keychain and part of a set featuring Bill playing a variety of sports. He was made in Portugal and one online source dates him in 1986.